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Candidates

As well as researching the local businesses it is also crucial to research the potential workers living in your target area. Therefore, you must answer the following questions:

• What type of people are living within your target area/location? (eg. students, graduates, elderly, retired, temp workers, unemployed, employed)
• Rank these types of people in terms of how many there are? (eg. students =150, unemployed = 100)
• Are they looking for a job?
• What type of job are you looking for (ie what industry)?
• Where do they find out about jobs?
• What do look for in a job?
• Have you ever used a recruitment agency before? why? why not?
• What was the name of the recruitment agency that you used?

In order to answer the questions on how many people are living within the area and what they do it would be beneficial to use local council or government statistics on the Internet.

In order to answer where they find jobs and other personal questions you must carry this out through your own primary research. (e.g Questions being asked on the high street)

By doing so you can establish the type of people that are looking for jobs. For instance if the target area is saturated with students because of the local University then you will be able to advertise your recruitment agency through flyers and posters within the University grounds.

This means that students can send in their CVs to your recruitment agency and you can build a database of potential candidates for jobs.

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